Remember when Taylor Swift did drag in a Versace shirt?
A man dances on the top-deck of his private yacht, swigging champagne from the bottle, surrounded by bikini-clad women.
He’s heavily fake-tanned, his dark hair is coiffed. But this isn’t a man — it’s Taylor Swift.
In February 2020, Taylor Swift was promoting her seventh album, “Lover,” and premiering the music video for its fourth single, “The Man.” She had not yet announced her Eras Tour, released her four subsequent albums, or started re-recording her early work.
In “The Man” music video, Taylor Swift, in drag as “Tyler,” highlights gender double standards. Tyler’s bold behavior is praised, while similar actions by Swift would be criticized, highlighting societal double standards.
In “The Man” music video, Taylor Swift wears a wig and faux facial hair, sporting fitted suits, tennis whites, and a brown suede jacket. Her flashy yacht outfit, however, is the one showcased at London’s Victoria & Albert Museum, representing the “Lover” era.
“Taylor Swift: Songbook Trail” chronicles her career with 13 exhibits of costumes, props, and instruments from her archive.
In “The Man” video, Swift’s standout look includes a black, red, and gold Versace shirt, matching shoes, white linen trousers, aviator sunglasses, and gold jewelry.
“(The costume) is instantly recognizable, and it’s particularly flamboyant,” Kate Bailey, senior curator at London’s Victoria and Albert Museum, told. “It does so much storytelling within that Versace ‘bling’ aesthetic. It speaks volumes — and I never thought in a million years we’d be displaying a beard and facial hair!”
But Swift was not the first pop star to don drag for the camera. The members of Queen famously appeared as women in the 1984 video for “I Want to Break Free. Taylor Swift follows artists like Mariah Carey and Lady Gaga in adopting drag personas in music videos. In “The Man,” she enjoys playing a male alter-ego, similar to their portrayals.
This era was arguably Swift at her most overtly political.
In June 2019 she released her star-studded video for “You Need To Calm Down,” a song celebrating Pride, as well as launching a petition in support of the US Equality Act. “The Man” was a similarly impassioned swing at Swift’s own experiences of sexism during her career. The video came out less than a month after her documentary, “Miss Americana,” which explored similar themes.
“You are kind of doing a constant strategy in your head as to how not to be shamed for something on any given day,” Swift mused during one scene, filmed while she was writing “The Man.” “But then you get accused of being calculated for having a strategy. You sort of do have to twist yourself into a pretzel on an hourly basis.”
Since “The Man,” Swift has released four new albums and four re-recordings, but none have sparked the same political engagement as “Lover.” The Biden campaign had hoped she would replicate her 2020 support, but she did not. Instead, Swift has settled back into the familiar grooves of love, heartbreak, and fringed bodysuits. She does wear a blazer to perform “The Man” on tour — but it’s rhinestone. Fans can revisit one of Swift’s fashion highlights with Tyler’s yachting outfit on display at the V&A until September 8.