Die-hard Taylor Swift fans queue at daybreak for new Eras Tour merchandise at Target
Taylor Swift’s fans braved the cold early morning to grab a copy of her new book.
Swifties lined up at Target as early as 5 a.m. on Black Friday to buy her new Eras Tour book in the cold.
Fan Carlos Miracle said, “It’s really cold, but we’re here for Taylor’s tour book and vinyl.” The $39.99 book is available at Target, along with The Tortured Poets Department vinyl and CD, featuring 35 tracks and four acoustic bonuses.
The vinyl album is priced at $59.99 and CDs are $17.99. Fan Amy Webb from New Jersey said, “I usually don’t buy during the holidays, but wanted this before it sells out.” Many fans noted the products were nearly sold out by 9:30 a.m. in some stores.
Fans who got the book shared new tidbits on social media that hadn’t been revealed before. One fact about the record-breaking tour’s choreography left fans gobsmacked.
In the book, Taylor wrote about the dance choreography for when she performed her song Mastermind off her Midnights album. “We recreate a chessboard and when I signal the dancers to move to different spots on the board, they actually create the exact sequence for a checkmate,” she shared.
Fans were sharing this news on X along with videos of the tour during this moment. Taylor sings, “I’m the wind in our sails and the liquor in our cocktails,” pointing at her dancers on stage. Then before she hits the chorus, the dancers all fall to the ground.
Mastermind even has a lyric referring to the end of a chess game, with Taylor singing, “Checkmate, I couldn’t lose.” Fans were left stunned that they didn’t pick up on this before and praised the singer.